Sell your Home
Selling your home is a big decision that requires much attention to detail to get the job done. The methods employed to market homes have changed drastically over the past 10 years, and it is important to hire a real estate professional who understands these changes and possesses the knowledge to best market your home. The internet, social media, and smart phones have drastically changed the world in which we live. Today, it is not uncommon to see people surfing the web on 3 ½ by 5 inch screens as they go about their daily business. In fact, people use these devices more often than a desktop computer. Understanding this, and knowing how to capitalize on this information, is key to successfully marketing and selling your home.
Marketing Your Home Online
In today's market, the internet plays a huge role in selling a home. According to the National Association of Realtors, over 90% of all real estate buyers utilize the internet to research their purchase. At the same time, only 27% of real estate buyers still utilize newspaper or printed material to accomplish the same task. Approximately 76% of all buyers who drive by a listing have already viewed the listing online, and 62% of all buyers who tour a listing have first viewed that listing online. These statistics reveal that before ever contacting an agent, buyers have already formed their impression of a listing viewed online.
What does this mean for sellers?
For someone considering listing his/her home, it is important to keep in mind that over 90% of all transactions begin online. For this reason, having a comprehensive marketing strategy in place is critical. Professional level photographs and virtual tours that showcase your home can make a compelling impression on potential buyers. If a picture is worth a thousand words indeed, then a great picture of your home may be worth thousands of dollars.
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